London's Amber Bain, the obscure 19-year-old behind The Japanese House, has been making music for a year now under the alias, The Japanese House. The Japanese House are just now starting to reach mainstream audiences with over a total of one million plays on Sound Cloud and nearly ten million plays on Spotify. Bain has described her music as "warm, dream-pop sounds that wash over the listener like you're standing in the ocean getting taken over by the waves". There isn't a better depiction of The Japanese House, also, they can be categorized in many different genres of music from dream pop to ambient/electronica all the way to ambient house and shoegaze. Their new EP, Clean, follows their Pools to Bathe In which has a similar ethereal, electronica sound, but it is just a bit more experimental than Clean. Clean is much more polished than Pools to Bathe In and Bain seems to have a clearer direction in mind with where she wants to go in the early exposition of her music career.
On the first track "Clean" you hear some light synthesizers and dreamy guitar leads, in result putting the listener in a gaze and you get this impression when she sings " From the movements you made And the soft gaze you gave...You understood." The song reminds you of a an early afternoon drive through a line of California mountains. And this notion can make the song seem intangible and ethereal at times so much so that the listener sometimes will find themselves lost in its pensive production and Bain's affectionate but distorted vocals. Overall, the track serves a gorgeous introduction for this impressionistc landscape that Bain is trying to paint for the listener.
In the song "Cool Blue" you get these wistful guitar samples with even more nostalgic synthesizers. The two together compliment Bain's abstract vocals well, creating this warm atmosphere for the listener where they can be comfortable and rid themselves of their personal insecurities. You get this feeling when she sings "This cool blue water...In this feeling you brought to me...There's a cool blue...Honey, keep it..whenever you start to leave." The track serves the idea of the feeling one gets when they reflect on a optimistic memory of their past.
Lastly, Bain is proving that she is much more mature than her age when it comes to both production and song writing. Their is no doubt that she is both talented and multidimensional. No matter if it is shoegaze, dream pop, electronica, or whatever genre she decides to experiments with, she is proving that she is very versatile and can do many things well. As Bain matures even more and starts to solidify a sound, she will be able to make a significant and lasting mark on the type of music she decides to make. So far in career she has to proven to be one of the more household names on the indie pop and dream pop scenes and will continue that trend as long as she keeps making serene,atmospheric and nostalgic tunes.